Designing for Impact
Break out of the box branding


American Red Cross
Los Angeles
(2010-2015)
3x ▲Volunteer Base
(3.2K in 2011 to 10.4K in)
10x ▲ Outreach Events
(61 in 2011 to 614 in 2015)
3x ▲Volunteer Hours
(80K in 2011 to 263K in)


The Salvation Army Southern California
(2015-2019)
$1M ▲ Direct Mail Revenue
($7.1M in 2015 to $8.2M in 2019)
$812K ▲ Digital Revenue
($1.5M in 2015 to $2.3M in 2019)
$491K ▲ P2P Revenue
($7.1K in 2015 to $499K in 2019)


Liberty Hill
Foundation
(2020-Present)
2.7x ▲ Digital Revenue
($60.2K in 2019 to $167.4K in 2025)
3x ▲ Website Views
(143.8K in 2019 to 440.4K in 2025)
2x ▲ Social Engagements
(94.1K in 2019 to 183.1K in 2025)
About Me
Mission-driven marketing professional specializing in brand and design solutions
As a visual design and tech enthusiast, I specialize in crafting and executing campaigns with meticulous attention to brand standards and team efficiency. My ability to synthesize complex messaging, align organizational priorities with annual campaigns, and carefully craft user experiences enables me to improve both conversion rates and team workflow. I manage Liberty Hill’s brand and digital marketing strategy, encompassing website, email, digital ads, and advocacy, acquisition, renewal, and engagement campaigns. My passions are direct response, marketing automation, and creating authentic member journeys.
Through my work with nonprofits, I have enhanced performance in marketing, fundraising, and service delivery by leveraging compelling storytelling, elevating brand standards, and streamlining operations. From natural disasters to national civil unrest—I’ve had the privilege of refreshing historic brands and websites, advancing strategic goals through memorable campaigns and activations, and building team capacity to power vital movements of the past few decades. I utilize my expertise in digital media, brand marketing, and a versatile design skill set to offer a product that is meaningful, trustworthy, and purposeful.
Recent Work
Brand Management • Digital Marketing • Direct Response • Print Production • Videography
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